Covey
Skincare
WORK
SEO content strategy; website copy; product copy; email copy
Freelance Content Strategist
Covey is a simple, three-step skincare routine founded in 2021 by two best friends — supermodel Emily DiDonato and Google exec Christina Garcia.
Select work:
Pitched top-performing blog content, like this guide to Hailey Bieber’s glazed donut look
Lip Balm + Bakuchiol serum product launch content
Ingredient Spotlight series, like Vitamin C + Bakuchiol vs. Retinol