Vimeo
WORK
SEO strategy and execution; product-led organic growth; project management; content writing; editing; manage freelance roster; keyword research; competitive analysis; copywriting
Teams
Editorial, Product, Product Marketing, Dev, Creative, CRM, Growth, Partnerships
Senior Content Strategist, SEO
I create content experiences tailored to marketers and video creatives based on organic search opportunity across the buyer funnel.
I owned the quarterly Search Insights Report — a blueprint for our editorial output based on keyword research + market analysis.
Select work:
Partnership posts for Meta Business Suite & Constant Contact
Strategy, editorial direction, line + developmental editing on hundreds of articles, like this crash course on video marketing
An ecosystem of landing pages to fuel product-led growth and adoption of Vimeo's editing tools